SRO >> Board Members >>

Deborah

Assistant Director | Retail Business Group,
Far East Organization

Deborah joined Far East Organization in August 2020 as Assistant Director, Retail Business Group with responsibility for Group Retail Marketing and Retail Operations function for more than 18 operating retail properties across Singapore.

She has spearheaded progress in raising overall customer experience in Far East malls, reinforced the digital eco-system through leveraging technology to deliver improvements in operational processes and customer insights, and developed strategies to raise the brand awareness of Far East malls and social media assets. While driving performance towards fulfilment of organisational-wide goals and values, she has provided knowledge and guidance on implementing continuous improvement in speed and quality to better serve the needs of shoppers and tenants.

Prior to joining Far East Organization, Deborah has more than 28 years of experience in advertising, marketing communications, banking, and real estate industry. She has spent 16 with an established Singapore property developer, of which, 12 years in Shanghai, China, and has proven record in overall management of integrated developments and seeing projects from its development to operation.

Deborah holds a Bachelor degree in Business from Queensland University of Technology majoring in Marketing with specialization in Advertising.