Singapore River One (SRO) was incepted in 2012 as the Place Manager of the Singapore River precinct, which includes Boat Quay, Clarke Quay and Robertson Quay. Directed by the 4-year Pilot Business-Improvement District (BID) Business Plan, it is the intent of SRO that the river is managed as one destination with specialised programs and service delivery methods utilised in each quay as needed.
Being a private sector-led partnership, SRO is a legally-established, not-for-profit company focused on making Singapore River the destination of choice for businesses and visitors. SRO engages stakeholders to understand their needs and wants and incorporates these suggestions into projects and initatives. As the river sees a diverse mix of stakeholders, SRO also facilitates collaboration and consensus through this process.
As the Place Manager of the Singapore River, SRO aims to create a more welcoming and vibrant place. These are executed through the delivery of activities and events, place-making initiatives and marketing and promotions of the Singapore River. SRO successfully initiated the pedestrianisation of Circular Road to improve visitors’ experience. SRO leverages on resources from both the public and private sectors that are invested back to benefit stakeholders and ensure long-term viability and success. SRO is also the main organizer for Singapore River Festival (SRF), which is the signature event held annually to celebrate the 3 quays as 1 River.
These initiatives have in turn increased footfall to the river, and enhanced property values within the Singapore River precinct. Ultimately, it allows the Singapore River to be the ideal destination to work, to invest and to visit.